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12 techniques to attract people to your website

Creating a website is just the first step in getting your business online. In order for your target audience to find you, you’ll need to drive traffic (aka ‘visitors’) to your site.

Below are 12 techniques to help attract visitors to your site that you can start today!...

how much should i be spending on marketing

There is no ‘one size fits all’ answer to this question. An easy answer is ‘something is better than nothing’, but if you are serious about your business succeeding then you need to think bigger...

how to encourage customer loyalty

Customer loyalty is all about attracting the right customer, getting them to buy from you, return frequently to buy again, and bring you even more customers. It can help you forecast sales, market your target audience, build on existing relationships and most importantly, boost sales!

Start building customer loyalty today by following these six straightforward tips...

The Importance of Photography: Making it ‘LOOK’ the way it feels

One mistake that many people make when having an e-commerce business is not having professional looking photography and imagery on their site. If you have been wondering about whether or not to hire someone to do your product photography or whether to just do it yourself, it probably means that you need to hire some talent for the job. The quality of your product photography is probably the most important design decision you can make for your e-commerce website...