Creating a website is just the first step in getting your business online. In order for your target audience to find you, you’ll need to drive traffic (aka ‘visitors’) to your site.
Below are 12 techniques to help attract visitors to your site that you can start today!
Promote your website and blog posts through social media sites like Facebook and Twitter, (or any other social media sites that you use) and encourage ‘friends’ and ‘followers’ to share your posts and information with their family, friends or colleagues.
Video is fast becoming one of the most popular tools for people to satisfy their information and entertainment needs online and according to Cisco is expected to account for 69% of all consumer internet traffic by 2017.
Regularly blogging can help with SEO (search engine optimisation) as well as engage your audience. If you don’t have time to keep your own blog, consider guest blogging or commenting on other blogs – just make sure people can find you by leaving your contact details and site address at the end of each post.
Encourage site visitors to subscribe for email updates. You can even ask them directly (every once in a while) via social media or on your website via a pop up subscription form. A good place to get started is MailChimp as it allows you to easily create and send emails, as well as manage subscription lists, directly from your site.
In your welcome email for new subscribers (see tip 4), point them to your social media profiles so they can connect with you in different way.
The design of your site matters more than you may think. If you have a site that is unappealing you’re missing out, because too many of your hard earned visitors are leaving before they have even read your thrilling content!
It’s also crucial that your site is designed for function – with the user experience and end goal in mind. Hook your customers so they come back time and time again.
All the promotion in the world won’t build a thriving audience if your content isn’t up to scratch. Truly incredible content, products and services can actually be your best marketing tool.
Install plugins that allow visitors to share your content (e.g. from your site’s blog) directly to their social media sites
Optimise your headline and content URL for the search engines. Use the Google Keyword Tool to find popular keywords.
Additionally, you can make sure your site is Google friendly by submitting a sitemap and registering for Google Webmaster Tools.
Make your site as fast as possible. Site speed is a factor in search rankings, and a faster site will keep more people for longer, instead of losing them before your page loads.
Offer an affiliate program to other like-minded businesses and consider paying commissions to those who refer customers to your product or service.
Make sure you reach out to your affiliates before you launch and offer to help them with content and interviews, or anything else that will help them drive sales - by doing this, you’ll be getting access to a whole group of potential customers you wouldn’t have otherwise.
Insert links in your blog posts, or through a ‘links’ section on your website, to other sites that you admire and think your audience might like. You might like to start ‘Follow Fridays’ or something similar, and post links to other websites or social media sites that you visit on a regular basis.
Linking out is a great way to get noticed online and a good way to make friends!